Ruta Fontes

Ruta Fontes is a dedicated Ph.D. student specializing in Tourism at Aveiro University. With a passion for exploring the fascinating world of travel and leisure, she has delved deep into the realm of tourism behavior and spatiotemporal tracking. Ruta's academic journey has been marked by a commitment to research excellence, with numerous publications including papers and book chapters.

Publications

AI Innovations for Travel and Tourism
Ricardo Correia, Márcio Martins, Ruta Fontes. © 2024. 266 pages.
The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive...
Increasing Customer Engagement in Digital Marketing Campaigns in a Time of AI
Urte Dudzinskaite, Ricardo Correia, Dominyka Venciute, Ruta Fontes. © 2024. 33 pages.
The study aims to analyze how customer engagement can be increased in digital marketing campaigns to improve connections with customers. To achieve this aim, empirical research...
Artificial Intelligence and Visitors' Spatiotemporal Behaviour: A Critical Literature Review and Directions for Future Research
Márcio Ribeiro Martins, Ricardo F. Correia, Ruta Fontes. © 2024. 20 pages.
The main purpose of this chapter is to understand how artificial intelligence (AI) has evolved in the academic literature on visitors' spatiotemporal behaviour (STB)...
Trust in Influencer Marketing: Factors Influencing Followers' Perceptions in the Baltic Countries
Maria Randers, Ricardo Fontes Correia, Dominyka Venciute, Ruta Fontes. © 2023. 20 pages.
This study explores the factors that influence followers' trust in influencer marketing in the Baltic countries and provides practical recommendations for agencies and...