Ruchika Kulshrestha

Ruchika Kulshrestha is working with Institute of Business Management, GLA University Mathura, India as Assistant Professor. She has done her PhD from Jiwaji University, MBA from IIPS Indore and is qualified UGC NET. She has also got the opportunity to be a session chair at the places like IIM Kashipur and DSMS Durgapur. Her research interest pertains to areas of Heritage Tourism, Destination Management, Tourism Marketing, and Tourist Behaviour. She has published her research work in reputed international Scopus indexed journals and also presented papers at various International conferences. Her articles are published in the Economic times, travel daily news and other good magazines. She has been also awarded for her contribution to Tourism Education. To enhance her knowledge and learn new transitions, she is actively involved in the Faculty development Programmes.

Publications

Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property
Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property
Ruchika Kulshrestha, Kunal Seth, Subir Kumar Malakar. © 2025. 18 pages.
Digital media is being used in travel and tourist promotion. Social media influences 43% of travel decisions. This research effectively addresses the copyright issue for digital...
The Importance of Shifting Responsible to Self-Responsible Behavior Towards Food Waste in the Indian Hospitality Sector
The Importance of Shifting Responsible to Self-Responsible Behavior Towards Food Waste in the Indian Hospitality Sector
Ruchika Kulshrestha, Subir Kumar Malakar, Mohd Farhan. © 2024. 13 pages.
The aim of this chapter is to examine food waste concerns and to observe the patterns associated with food wastage in weddings and temples in India. This research also examines...
Exploring the Multifaceted Dimensions of South Indian Gastronomy Tourism Thorugh the Eyes of International Tourists
Exploring the Multifaceted Dimensions of South Indian Gastronomy Tourism Thorugh the Eyes of International Tourists
Vinod kumar, Ruchika Kulshrestha. © 2024. 12 pages.
South Indian cuisine, renowned for its vibrant flavours, diverse ingredients, and rich cultural heritage, has increasingly captivated the attention of gourmet enthusiasts in the...
Tourism Green Feather Effect: Examining Its Impact on Local Communities of Vrindavan
Tourism Green Feather Effect: Examining Its Impact on Local Communities of Vrindavan
Ruchika Kulshrestha, Pankaj Kumar Tyagi, Rajeev Semwal. © 2024. 13 pages.
Tourism has consistently enticed individuals to unfamiliar locations for various reasons and serves as a means of generating cash for the local population. It indirectly...
Theoretical and Conceptual Study of Culture and Regional Cuisines of India
Theoretical and Conceptual Study of Culture and Regional Cuisines of India
Vinod Kumar, Ruchika Kulshrestha. © 2024. 12 pages.
The chapter explores the theoretical and conceptual foundations of regional cuisine, specifically focusing on Indian food offered domestically and internationally. It draws from...
The Promise of Rustic Tourist for Local Livelihoods and Its Prospects for India's Sustainability and Growth
The Promise of Rustic Tourist for Local Livelihoods and Its Prospects for India's Sustainability and Growth
Vinod Kumar Chauhan, Subir Kumar Malakar, Ruchika Kulshrestha. © 2024. 13 pages.
Rural tourism is vital for sustainable development and global destination marketing, offering travelers opportunities to explore local cultures and nature's beauty. It...
Emergence of Metaverse: An Innovative Technological Fusion in Indian Festivals
Emergence of Metaverse: An Innovative Technological Fusion in Indian Festivals
Ruchika Kulshrestha, Ashutosh Pandey, Abhijeet V. Tiwari. © 2024. 18 pages.
This chapter aims to examine how the metaverse has given rise to new interpretations of Indian festivals,which also covers a number of difficulties in establishing connections...
Hybrid Horizons: Integrating Virtual and Physical Dimensions in Response to the Changing Spiritual Tourism Environment
Hybrid Horizons: Integrating Virtual and Physical Dimensions in Response to the Changing Spiritual Tourism Environment
Ruchika Kulshrestha, Preeti Singh, Pankaj Kumar Tyagi. © 2024. 14 pages.
The spiritual sector has seen a significant transformation due to worldwide changes and unique difficulties. This transformation involves the merging of virtual and physical...
Innovative Approaches to Sustainable Hospitality: Leveraging AI and Technology for Energy Efficiency, Waste Reduction, and Eco-Friendly Mobility
Innovative Approaches to Sustainable Hospitality: Leveraging AI and Technology for Energy Efficiency, Waste Reduction, and Eco-Friendly Mobility
Rajeev Semwal, Nandita Tripathi, Ruchika Kulshrestha, Priyanka Tyagi. © 2024. 22 pages.
The hospitality industry faces pressing sustainability challenges, from energy consumption to waste generation. This chapter explores the transformative potential of AI and...
Technology-Powered Pilgrimage Innovations: Shaping the Future of Religious Tourism
Technology-Powered Pilgrimage Innovations: Shaping the Future of Religious Tourism
Sanjna Vij, Preeti Singh, Ruchika Kulshrestha. © 2024. 24 pages.
The chapter examines emerging trends and real-world examples of how technology has affected religious tourism. It also discusses how technology will change holy site visits....
Festivals as a Resource of Heritage Tourism: A Bibliometric Analysis Using the Vosviewer
Festivals as a Resource of Heritage Tourism: A Bibliometric Analysis Using the Vosviewer
Ruchika Kulshrestha, Surabhi Srivastava. © 2023. 17 pages.
Rich and colorful festivals are a witness to our diversified arts and heritage around the world. Festivals are increasingly finding a place in every segment with integrity, where...
Religious Events (RE) for Tourism Sustainability: A Bibliometric Analysis Using the VOSviewer
Religious Events (RE) for Tourism Sustainability: A Bibliometric Analysis Using the VOSviewer
Ruchika Kulshrestha, Surabhi Surabhi Srivastava, Subir Kumar Malakar. © 2023. 17 pages.
Religiously motivated travel can be traced back to ancient times and is considered one of the most significant forms of travel throughout human history. Religious events may be...
Developing Knowledge About Cultural and Heritage Tourism Products Through Digital Story Telling
Developing Knowledge About Cultural and Heritage Tourism Products Through Digital Story Telling
Ruchika Kulshrestha, Ashutosh Pandey, Aanchal Sharma. © 2023. 13 pages.
Storytelling in the human world is a central aspect. The application will lead to a variety of advantages as a teaching tool. The teachers in tourism education in India are not...