Ricardo Fontes Correia

Ricardo Fontes Correia

Ricardo Fontes Correia started an academic career in 2003, and is Associated Professor at the Polytechnic Institute of Bragança (Portugal), where he is the head of the Master programme in Tourism Marketing, and visiting Professor at ISM University of Management and Economics (Lithuania). Ricardo has served as an external consultant in programs such as the European Union Agris Program and Interreg and as consultant for Deloitte & Touche. He regularly participates in research programs, conferences and international scientific meetings, as well as the publication of several chapters in books and articles in international journals.

Publications

AI Innovations for Travel and Tourism
AI Innovations for Travel and Tourism
Ricardo Correia, Márcio Martins, Ruta Fontes. © 2024. 266 pages.
The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive...
AI Innovation in Services Marketing
AI Innovation in Services Marketing
Ricardo Correia, Dominyka Venciute. © 2024. 299 pages.
The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple...
Increasing Customer Engagement in Digital Marketing Campaigns in a Time of AI
Increasing Customer Engagement in Digital Marketing Campaigns in a Time of AI
Urte Dudzinskaite, Ricardo Correia, Dominyka Venciute, Ruta Fontes. © 2024. 33 pages.
The study aims to analyze how customer engagement can be increased in digital marketing campaigns to improve connections with customers. To achieve this aim, empirical research...
The Influence of Artificial Intelligence on Advertising
The Influence of Artificial Intelligence on Advertising
Milda Budėnaitė, Ricardo F. Correia, Dominyka Venciūtė. © 2024. 16 pages.
This chapter explores the profound influence of artificial intelligence (AI) on advertising, covering its historical context, current trends, and future implications. Initially...
Artificial Intelligence and Visitors' Spatiotemporal Behaviour: A Critical Literature Review and Directions for Future Research
Artificial Intelligence and Visitors' Spatiotemporal Behaviour: A Critical Literature Review and Directions for Future Research
Márcio Ribeiro Martins, Ricardo F. Correia, Ruta Fontes. © 2024. 20 pages.
The main purpose of this chapter is to understand how artificial intelligence (AI) has evolved in the academic literature on visitors' spatiotemporal behaviour (STB)...
Artificial Intelligence and the Tourism Film: Challenges and Possibilities
Artificial Intelligence and the Tourism Film: Challenges and Possibilities
Tiago Fernandes, Rogério Tavares, João Paulo Sousa, Ricardo F. Correia. © 2024. 18 pages.
Today, the importance of audiovisual production in the tourism industry is undeniable. Whether it's through products designed specifically to promote a particular territory...
Literature Review on the XR Technologies in Tourism: One Decade of Virtual Continuum in Tourism
Literature Review on the XR Technologies in Tourism: One Decade of Virtual Continuum in Tourism
Rogerio Tavares, João Paulo Sousa, Ricardo F. Correia, Tiago Fernandes. © 2024. 17 pages.
This chapter begins with a concise overview of recent studies and reports on how the tourism industry is embracing digital transformation. This initial section aims to provide...
The Role of Brands in an Era of Over-Information
The Role of Brands in an Era of Over-Information
Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa. © 2023. 257 pages.
Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes...
Trust in Influencer Marketing: Factors Influencing Followers' Perceptions in the Baltic Countries
Trust in Influencer Marketing: Factors Influencing Followers' Perceptions in the Baltic Countries
Maria Randers, Ricardo Fontes Correia, Dominyka Venciute, Ruta Fontes. © 2023. 20 pages.
This study explores the factors that influence followers' trust in influencer marketing in the Baltic countries and provides practical recommendations for agencies and...
Olives and Touristic Experiences: The Case of the Olive Tree and Olive Oil Museum
Olives and Touristic Experiences: The Case of the Olive Tree and Olive Oil Museum
Ricardo F. Correia, Palmira Felgueiras, Aida Carvalho, Dominyka Venciute. © 2022. 18 pages.
Gastronomy is one of the main motivations that inspires and triggers the tourist journey. It is frequently interconnected with intangible dimensions attached with a specific...