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About Us

Rashmi Mahajan

Rashmi Mahajan, is a triple post graduate and is a Masters of Computer Management, Post Graduate Diploma in Business Management [Marketing] & Masters of Business Studies [Marketing]. She has completed her PhD in Marketing Management and a Diploma in Training & Development from Indian Society for Training & Development, Pune Chapter. She has around 19+ years of experience teaching undergraduate as well as post graduate students and has 3 PhD scholars pursuing their PhD under her. She has published various papers in National as well as International journals and has 2 patents and 1 copyright credited to her name. She also has 2 Chapter Published. She is a Professor, Head of Department of International Business & Dy. Director of BIIB in Sri Balaji University Pune (SBUP).

Publications

The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment

This study examines the influence of the rise of over-the-top (OTT) platforms leading towards binge watching, thereby analyzing their effect on the health of an individual and...

Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students

Social media platforms have become an integral part of the lives of students worldwide. Among these platforms, Instagram stands out as one of the most popular and influential....

The Rise and Rise of Artificial Intelligence in the World of Finance

This chapter explores the burgeoning influence of artificial intelligence (AI) on financial services. The authors examine how AI is transforming various sectors, including...