Nitesh Behare

Nitesh Behare is an accomplished author with a wealth of knowledge and 15 years of experience in the academic field. He currently holds the esteemed position of Associate Professor at the Balaji Institute of International Business (BIIB), Sri Balaji University Pune (SBUP). Throughout his career, Dr. Behare has made significant contributions to the academic world through the publication of numerous research papers and book chapters, establishing himself as a recognized authority in his field. His dedication to scholarship and commitment to the advancement of knowledge make him a valuable asset.

Publications

The Power of Influence: Unleashing the Potential of Influencer Marketing
The Power of Influence: Unleashing the Potential of Influencer Marketing
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani. © 2024. 36 pages.
This chapter provides an overview of influencer marketing, its evolution, development, and popularity in recent years. It emphasizes the significance and potential of influencer...
Streaming Revolution: Tracing the Evolution of OTT Media From Its Origins to the Present
Streaming Revolution: Tracing the Evolution of OTT Media From Its Origins to the Present
Nitesh Behare, Vinayak Chandrakant Shitole, Shubhada Nitesh Behare, Shrikant Ganpatrao Waghulkar, Tabrej Mulla, Suraj Ashok Sonawane. © 2024. 24 pages.
This chapter embarks on an engrossing journey, unravelling the transformational landscape of OTT media. It traces its humble beginnings to its disruptive force in the...
The Art and Science of User Engagement: Personalization and Recommendations in the OTT Era
The Art and Science of User Engagement: Personalization and Recommendations in the OTT Era
Nitesh Behare, Daman Jeet. © 2024. 30 pages.
This chapter explores the importance of personalization and recommendation algorithms in OTT era, emphasizing their role in enhancing content discovery and customizing user...
The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment
The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment
Pritesh Pradeep Somani, Ushmita Gupta, Vishwanathan Hariharan Iyer, Nitesh Behare, Rashmi Darshan Mahajan, Meenakshi Singh. © 2024. 19 pages.
This study examines the influence of the rise of over-the-top (OTT) platforms leading towards binge watching, thereby analyzing their effect on the health of an individual and...
Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students
Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students
Pritesh Pradeep Somani, Ushmita Gupta, Rashmi Mahajan, Vishwanathan Iyer, Nitesh Behare, Meenakshi Singh. © 2024. 15 pages.
Social media platforms have become an integral part of the lives of students worldwide. Among these platforms, Instagram stands out as one of the most popular and influential....
Applications of Artificial Intelligence and Machine Learning in Supply Chain Management: An In-Depth Investigation
Applications of Artificial Intelligence and Machine Learning in Supply Chain Management: An In-Depth Investigation
Binay Kumar Pandey, Mukundan Appadurai Paramashivan, Rashmi Mahajan, Darshan A. Mahajan, Nitesh Behare, Gadee Gowwrii, Sabyasachi Pramanik. © 2024. 17 pages.
This study examines theoretical frameworks, methods, and key discoveries' practical, social, and theoretical impacts. Study envisions AI/ML SCM. Supply chain AI/ML is...
Bridging the Digital Divide: Exploring the Role of OTT Platforms in Advancing Digital Inclusion in the Global South
Bridging the Digital Divide: Exploring the Role of OTT Platforms in Advancing Digital Inclusion in the Global South
Nitesh Behare, Suraj Sharma, Varada Inamdar, Swapnali Bhosale, Shrikant Waghulkar. © 2024. 23 pages.
The chapter will give an in-depth exploration of role of OTT platforms in facilitating digital inclusion in the Global South, which will cover various aspects like economic...
Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0
Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0
Rashmi Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh Pradeep Somani, Nitesh Behare. © 2024. 19 pages.
The fourth industrial revolution (Industry 4.0) heralds a profound transformation that extends beyond mere technological advancement. The chapter serves as an indispensable guide...
AI Integration in E-Commerce Wishlists: Navigating Opportunities and Challenges
AI Integration in E-Commerce Wishlists: Navigating Opportunities and Challenges
Nitesh Behare, Shubhada Nitesh Behare, Shrikant Waghulkar. © 2024. 26 pages.
This chapter delves into the captivating intersection of AI and wishlists, exploring how e-commerce undergoes a transformative shift with innovative strategies and enhanced...
Bridging Genomic Data and CRM: Revolutionizing Customer Engagement
Bridging Genomic Data and CRM: Revolutionizing Customer Engagement
Nitesh Behare, Rashmi D. Mahajan, Shubhada Nitesh Behare, Pritesh Pradeep Somani, Vishwanathan Iyer, Ashwin Megha, Shital Gupta. © 2024. 22 pages.
The combination of genetic data and CRM systems has pushed customer engagement into a new world, totally transforming the traditional marketing strategies. This chapter explores...
Data-Driven Insights: The Power of Genetic Information in Precision Marketing
Data-Driven Insights: The Power of Genetic Information in Precision Marketing
Nitesh Behare, Rashmi D. Mahajan, Ashish Mohture, Shrikant Waghulkar, Shubhada Nitesh Behare, Vinayak Shitole, Anandrao Bhanudas Dadas. © 2024. 25 pages.
This chapter delves into the transformative influence of genetic information on precision marketing, exploring the opportunities and challenges it presents. Beginning with an...
An Overview of E-Waste Management: Health Obstacles and Prospects
An Overview of E-Waste Management: Health Obstacles and Prospects
Devanshri Bhatt, H. R. Swapna, Digvijay Pandey, Nitesh Behare, Rashmi Mahajan, Priyadarshini Karthikeyan. © 2023. 10 pages.
The reuse and recirculation of products and materials are the basis of the concept of the circular economy. A circular economy entails markets that give incentives to reusing...