Meenakshi Singh

Meenakshi Singh is an accomplished academician with over 11 years of experience in the field of education. Her journey in education has been characterized by an unwavering commitment to teaching and mentoring students from diverse social and cultural backgrounds. Meenakshi's expertise extends across various disciplines related to management and economics, where she excels due to her exceptional administrative, verbal communication, and written skills. Meenakshi is not only an educator but also an accomplished author with several books and case studies to her name. Her publications encompass books on international business, economics, and strategic human resource management, as well as case studies that enrich the academic world.

Publications

The Power of Influence: Unleashing the Potential of Influencer Marketing
The Power of Influence: Unleashing the Potential of Influencer Marketing
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani. © 2024. 36 pages.
This chapter provides an overview of influencer marketing, its evolution, development, and popularity in recent years. It emphasizes the significance and potential of influencer...
The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment
The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment
Pritesh Pradeep Somani, Ushmita Gupta, Vishwanathan Hariharan Iyer, Nitesh Behare, Rashmi Darshan Mahajan, Meenakshi Singh. © 2024. 19 pages.
This study examines the influence of the rise of over-the-top (OTT) platforms leading towards binge watching, thereby analyzing their effect on the health of an individual and...
Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students
Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students
Pritesh Pradeep Somani, Ushmita Gupta, Rashmi Mahajan, Vishwanathan Iyer, Nitesh Behare, Meenakshi Singh. © 2024. 15 pages.
Social media platforms have become an integral part of the lives of students worldwide. Among these platforms, Instagram stands out as one of the most popular and influential....
Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0
Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0
Rashmi Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh Pradeep Somani, Nitesh Behare. © 2024. 19 pages.
The fourth industrial revolution (Industry 4.0) heralds a profound transformation that extends beyond mere technological advancement. The chapter serves as an indispensable guide...
The Rise and Rise of Artificial Intelligence in the World of Finance
The Rise and Rise of Artificial Intelligence in the World of Finance
Vishwanathan Hariharan Iyer, Ushmita Gupta, Pritesh Pradeep Somani, Nitesh Behare, Rashmi Mahajan, Meenakshi Singh. © 2024. 22 pages.
This chapter explores the burgeoning influence of artificial intelligence (AI) on financial services. The authors examine how AI is transforming various sectors, including...