M. Vijayakumar

Vijayakumar M. is working as a Associate Professor in the Department of English, School of Social Sciences and Languages, Vellore Institute of Technology, Vellore. He has presented numerous research papers at national and international conferences. His research interest includes Indian Writing in English, Postcolonial Studies, Diaspora Studies, African American Literature and Canadian Literature. He has authored a few books and several book chapters.

Publications

Shifting Discourse of Digital Entertainment in COVID-19: Investigating Revolutionary Consumeristic Strategies of OTT Platforms
Shifting Discourse of Digital Entertainment in COVID-19: Investigating Revolutionary Consumeristic Strategies of OTT Platforms
C. Suganya, M. Vijayakumar. © 2024. 11 pages.
The advancement in Internet technology tremendously improves the quality of human lives, especially during and post Covid-19. Covid-19 has challenged all aspects of lives around...
Instagram's Role in the Rise and Success of Over-the-Top (OTT) Media
Instagram's Role in the Rise and Success of Over-the-Top (OTT) Media
B. Harry, Vijayakumar Muthusamy. © 2024. 19 pages.
This comprehensive chapter delves into the pivotal role of Instagram's role in shaping over-the-top (OTT) media, highlighting its visual storytelling, marketing potential...
Advancing Personalization and Recommendation Algorithms in the OTT Industry: Enhancing User Experiences and Driving Engagement
Advancing Personalization and Recommendation Algorithms in the OTT Industry: Enhancing User Experiences and Driving Engagement
Ruth Neyah, M. Vijayakumar. © 2024. 16 pages.
In order to deliver customised content and improve user experiences, over-the-top (OTT) providers must adopt efficient customization and recommendation algorithms as the OTT...
Exploring the Potency of Ancient Wisdom: Traditional Medicines as Promising Allies for Augmenting Mental Well-Being
Exploring the Potency of Ancient Wisdom: Traditional Medicines as Promising Allies for Augmenting Mental Well-Being
Ruth Neyah, M. Vijayakumar. © 2024. 14 pages.
The goal of this chapter is to examine India's rich history of traditional medicines and how they might improve mental health. Ayurveda, yoga, and meditation are a few of the...
An Experiential Study on the Learners' Perception of E-Learning and Traditional Learning
An Experiential Study on the Learners' Perception of E-Learning and Traditional Learning
Anu Baisel, Vijayakumar M., Sujatha P.. © 2020. 7 pages.
The teaching-learning process had been confined to the classrooms before technology found its place in the field of education. The classrooms were either student-centred or...
The Diverse Facets of Commercialization and Business in Indian Cinema
The Diverse Facets of Commercialization and Business in Indian Cinema
Ruth Neyah, Vijayakumar M.. © 2020. 13 pages.
Cinema is a medium through which eclectic art is portrayed. Commercialisation is placed into this slot to manifest that it's predominantly for financial gain. In the recent...