MLA
Suganya, C., and M. Vijayakumar. "Shifting Discourse of Digital Entertainment in COVID-19: Investigating Revolutionary Consumeristic Strategies of OTT Platforms." The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production, edited by Nithin Kalorth, IGI Global, 2024, pp. 45-55. https://doi.org/10.4018/979-8-3693-0116-6.ch004
APA
Suganya, C. & Vijayakumar, M. (2024). Shifting Discourse of Digital Entertainment in COVID-19: Investigating Revolutionary Consumeristic Strategies of OTT Platforms. In N. Kalorth (Ed.), The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production (pp. 45-55). IGI Global. https://doi.org/10.4018/979-8-3693-0116-6.ch004
Chicago
Suganya, C., and M. Vijayakumar. "Shifting Discourse of Digital Entertainment in COVID-19: Investigating Revolutionary Consumeristic Strategies of OTT Platforms." In The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production, edited by Nithin Kalorth, 45-55. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-0116-6.ch004
Export Reference
![Mendeley](https://coverimages.igi-global.com/images/mendeley.png)