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About Us

M. S. R. Mariyappan

Mariyappan M. S. R. is Dean School of Management, Veltech Rangarajan Dr Sagunthala R&D Institute of Science and Technology, Chennai.

Publications

Artificial Intelligence and Creativity in Marketing: A Symbiotic Alliance

This chapter explores the transformative convergence of artificial intelligence (AI) and creativity in marketing, challenging conventional paradigms and introducing...

Artificial Intelligence and Emotional Intelligence in Marketing

The convergence of artificial intelligence (AI) and emotional intelligence (EI) in marketing marks a transformative epoch, transcending traditional approaches to enhance customer...

Exploring the Significance of Media Psychology in Human Communication During the Era of Digitalization

The topic of media psychology is multidisciplinary, and people's interactions with media in many spheres of their lives from work to education to entertainment to social...

Youth Intention Towards Implementing Digital Currency: Role of Social Media and Government

This study investigates the factors influencing youth intention to adopt digital currency and explores the impact of social media and government initiatives on their attitudes...