J. Sudarvel

Sudarvel J. is Assistant Professor, Department of Management, Karpagam Academy of Higher Education, Coimbatore, India.

Publications

Artificial Intelligence and Creativity in Marketing: A Symbiotic Alliance
Artificial Intelligence and Creativity in Marketing: A Symbiotic Alliance
R. Velmurugan, J. Sudarvel, R. Bhuvaneswari, R. Sankar Ganesh, N. Jayanthi, M. S. R. Mariyappan. © 2024. 9 pages.
This chapter explores the transformative convergence of artificial intelligence (AI) and creativity in marketing, challenging conventional paradigms and introducing...
Artificial Intelligence and Emotional Intelligence in Marketing
Artificial Intelligence and Emotional Intelligence in Marketing
R. Velmurugan, J. Sudarvel, R. Bhuvaneswari, N. Jayanthi, R. Sankar Ganesh, M. S. R. Mariyappan. © 2024. 14 pages.
The convergence of artificial intelligence (AI) and emotional intelligence (EI) in marketing marks a transformative epoch, transcending traditional approaches to enhance customer...
Impact of Social Media on Government Operational Dynamics
Impact of Social Media on Government Operational Dynamics
Nadia Sha, Bitha S. Mani, B. Ganesh, Sankar Ganesh, R. Velmurugan, J. Sudarvel. © 2023. 14 pages.
Social media's influence extends to policymaking, as governments are now more attentive to public sentiment and demands voiced on these platforms. Additionally, social media...