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About Us

Bassam Samir Al-Romeedy

Bassam Samir Al-Romeedy is a motivated Associate Professor at the faculty of tourism and hotels, University of Sadat City - Egypt, and an Accredited external auditor at the National Authority for Quality Assurance of Education and Accreditation – Egypt. I also work as a market research consultant and statistical analyst. Dr. Al-Romeedy has published in premier peer-reviewed journals including Tourism Review, Journal of Human Resources in Hospitality & Tourism, International Journal of Tourism and Hospitality Management, Corporate Social Responsibility and Environmental Management, and others.

Publications

Eco-Innovation and Hospitality and Tourism Business Resilience: The Mediating Role of Green Dynamic Capabilities

The study investigates the influence of eco-innovation on business resilience in the hotel and tourism industry, focusing on green dynamic capabilities as a mediator. 323...

The Relationships Between Leadership Styles, Entrepreneurial Orientation, and Knowledge Sharing in the Tourism and Hospitality Industry

The chapter aims to explore the relationships among transformational, empowering, transactional leadership, entrepreneurial orientation, and knowledge sharing. Additionally, it...

Bridging the Digital Divide: Unleashing the Power of Big Data Analytics for Touristic Destination Promotion

In an age marked by an abundance of information, the tourism industry grapples with the task of effectively reaching and engaging potential visitors. This study explores the...

Data Fusion for Destination Success: Exploring the Integration of MKIS and BDA in Marketing Touristic Destinations

The integration of MKIS and BDA, along with data fusion techniques, can lead to more targeted and effective marketing strategies for touristic destinations. This can result in...

From Insight to Advantage: Harnessing the Potential of Marketing Intelligence Systems in Tourism

In today's dynamic and competitive business environment, marketing intelligence systems (MIS) are vital tools that empower organizations to understand the market, monitor...

Tomorrow's Travel Companion: The Role of Artificial Intelligence in Shaping the Future of Tourism

This chapter investigates the impact of artificial intelligence (AI) on shaping the future of the tourism industry. Given the advancements in AI technology, its transformative...

Unlocking the Power of Data: Exploring the Dynamic Role of MKIS in Revolutionizing Tourism Marketing

Marketing knowledge and information systems (MKIS) are instrumental in the tourism industry, enabling organizations to collect, analyze, and leverage marketing data for strategic...

Breaking Chains, Building Futures: Blockchain's Impact on Sustainable Tourism

This chapter discusses the potential impact of blockchain technology on sustainable tourism, highlighting the increasing importance of sustainability in the tourism industry....

Web of Wonders: Sustainable Digital Marketing Strategies for Unforgettable African Tourism Destinations

This chapter investigates sustainable digital marketing strategies tailored for African tourism destinations, with a focus on promoting unforgettable experiences while preserving...

Sustainable Bytes: The Digital Literacy and Skills Revolution in Tourism

In this chapter, the authors delve into the significance of digital literacy and skills within the tourism sector, specifically focusing on their role in advancing sustainable...