What is Virgin Consumers

We are all consumers, and we understand and recognize one another as such. Recently, however, many facets of our identity as a consumer have been arising and modeling this essence. The use of social networks, the financial crisis, and the new trends such as sharing economies may be factors of change toward new ways of understanding the relationship of the people to the market. This chapter intends to produce an overview of the different types of consumers according to their behaviors and the trends that have been emerging since the beginning of the second decade of the 21st century. Prosumer, presumer, crowdsumer, trysumer, and knowcoster are some of the terms to be analyzed and defined in this chapter, which ends with a call for consumer sovereignty.