Carlos Ballesteros

Carlos BallesterosCarlos Ballesteros has been teaching at the University since 1992. His courses taught comprises Introduction to Marketing, Consumer Behavior, Marketing Ethics, Fair Trade and Responsible Consumption, among other subjects as e.g. Qualitative Methodology for doctoral research in marketing and business. He is also a voluntary Professor of International Marketing and Global Markets at “Jesuit Commons: Higher Education in the Margins”, an initiative which provides higher education at refugee camps in Africa and Asia. He has a strong international background, both as invited Professor (Böras-Sweden, TEC- Mexico) or keynote speaker (Guangzhou-China, Luanda- Angola, Paris-France). It has had several senior academic positions (Head of Studies, Academic Director). He is currently responsible for commissioning the Social Business Guidance Service, a service-learning project at the University. He has also been involved in a number of charities and fair trade and ethial banking projects in Spain: He is a recognized keynote speaker and newspaper and journal columnist. He has been appointed as an expert for advsing the European Commission Programs (including Marie Curie grants and H2020 TwiNN)

Publications

The Social Business Guidance Unit: A Case of Service-Learning Within the Ignatian Pedagogy
The Social Business Guidance Unit: A Case of Service-Learning Within the Ignatian Pedagogy
Carlos Ballesteros. © 2021. 11 pages.
The university work influences many areas of society: It generates jobs and influences employers; it is related to both internal and external publics; it takes part in economic...
The Social Business Guidance Unit: A Case of Service-Learning Within the Ignatian Pedagogy
The Social Business Guidance Unit: A Case of Service-Learning Within the Ignatian Pedagogy
Carlos Ballesteros. © 2019. 11 pages.
The university work influences many areas of society: It generates jobs and influences employers; it is related to both internal and external publics; it takes part in economic...
Taxonomy for “Homo Consumens” in a 3.0 Era
Taxonomy for “Homo Consumens” in a 3.0 Era
Carlos Ballesteros. © 2019. 9 pages.
We are all consumers, and we understand and recognize one another as such. Recently, however, many facets of our identities as consumers have been arising and modeling this...
International Journal of Marketing and Sales Education (IJMSE)
International Journal of Marketing and Sales Education (IJMSE)
Anju Bharti. Est. 2018.
The International Journal of Marketing and Sales Education (IJMSE) is a peer-reviewed publication featuring a diverse portfolio of contributions that advance teaching and...
Taxonomy for “Homo Consumens” in a 3.0 Era
Taxonomy for “Homo Consumens” in a 3.0 Era
Carlos Ballesteros. © 2018. 8 pages.
We are all consumers, and we understand and recognize one another as such. Recently, however, many facets of our identity as a consumer have been arising and modeling this...
Ethical Marketing
Ethical Marketing
Carlos Ballesteros, Dulce Eloisa Saldaña. © 2016. 21 pages.
This chapter addresses those fundamentals and ethical issues related to the profession of marketing, as well as indirectly to other decision makers in companies, to guide human...