What is Transcreation Strategy

This chapter tackles the need to incorporate strategies of linguistic and cultural accessibility that guarantee respect for diversity and equality in processes of dissemination and access to tourism information in the web environment. The proposal focuses on transcreation as a fundamental tool from the perspective, furthermore, of inclusive language. These reflections will contribute to establishing recommendations aimed at facilitating the creation of contents adapted to the characteristics of the new media. These guidelines may be of great use both for professionals in the tourism sector and for those in the field of communication or translation, amongst others. In addition, the contribution aims to favour the development of teaching resources linked to aspects of the specific language of communication and marketing, encouraging more holistic training for students of tourism and related areas. This rejuvenated professional profile will also require knowledge in post-digital communication to undertake this task in a global manner.