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What is Episodic Framing

Rhetoric and Sociolinguistics in Times of Global Crisis
Using specific events or stories as frames to orient the audience to what the author or speaker believes is important to know about a topic or issue (e.g., discussing the experiences of a individual soldier to frame the overall situation of an international conflict).
Published in Chapter:
The Words of War: A Content Analysis of Republican Presidential Speeches From Eisenhower, Nixon, G.W. Bush, and Trump
Patrick Ryan Lee (East Tennessee State University, USA), Melanie B. Richards (East Tennessee State University, USA), and Robert Andrew Dunn (East Tennessee State University, USA)
Copyright: © 2021 |Pages: 25
DOI: 10.4018/978-1-7998-6732-6.ch016
Abstract
In this analysis of public speeches from four American presidents from the Republican Party, the ways in which those presidents discuss and position American defense activities and stances are examined to track the progression from the 1960s to the present. Presidents chosen were from one party who also presided over a period of protracted armed conflict or cold war. The addresses analyzed comprised public addresses to congress or the American people. The analysis groups recurring frames for each president. Some frames were more salient for certain presidents than for others. Other frames were common and consistently pervaded the presidents' remarks to congress and the public. America's struggle against a faceless enemy, American military might as a guarantor of peace, and the importance of the United States' commitments to its international partners were all prevailing frames which emerged in the analysis.
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