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Search the World's Largest Database of Information Science & Technology Terms & Definitions

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Below please find a list of definitions for the term that
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What is Tactics

Chapter 6

A Critical Examination of the Recent Evolution of B2B Sales

Tactics are specific actions, methods, or procedures employed to achieve a particular goal or objective. In various contexts, tactics are the practical means used to implement a strategy (OpenAI, 2023 AU17: The in-text citation "OpenAI, 2023" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ).

Published in Chapter:

Generation Preferences and the Future of Work

Source Title: A Critical Examination of the Recent Evolution of B2B Sales

DOI: 10.4018/979-8-3693-0348-1.ch006

Abstract

Research has shown that the North American B2B e-commerce market is set to surpass US$4,900 billion by 2026. Any discussion of B2B selling must include a look at the characteristics of the buyers and the tactics that sellers might use. B2B sellers must recognize the generational preferences of the buyers. Different age groups have different preferred ways of interacting, different experiences, and different feelings about the use of technology. The recent COVID-19 pandemic has changed how society conducts business.