Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Social Networking Platforms

Chapter 13
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Social networking platforms are virtual domains where individuals can create personal profiles, build personal networks, connect with others, develop a social persona and create mutual value between associated entities.
Published in Chapter:
Leveraging Social Media Tools for Business Purposes
Vandana Ahuja (Amity Business School, Amity University, Noida, India) and Shirin Alavi (Jaypee Institute of Information Technology, Noida, India)
Copyright: © 2022 |Pages: 18
DOI: 10.4018/978-1-7998-9179-6.ch013
Abstract
Human beings are increasingly social, and the growth of social media is a function of increased urbanisation, internet penetration, and digitisation, which have witnessed an increase in the number of internet users, active social media users, unique mobile users, and active mobile social users. This chapter will enable readers to appreciate the concept of social media and details the most significant social media tools that can be used by business organisations and brands and then proceeds to identify the benefits of social media to businesses and individuals.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR