What is Social Media Tools for Businesses

Human beings are increasingly social, and the growth of social media is a function of increased urbanisation, internet penetration, and digitisation, which have witnessed an increase in the number of internet users, active social media users, unique mobile users, and active mobile social users. This chapter will enable readers to appreciate the concept of social media and details the most significant social media tools that can be used by business organisations and brands and then proceeds to identify the benefits of social media to businesses and individuals.