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What is Social Factors

Chapter 8
Revolutionizing Curricula Through Computational Thinking, Logic, and Problem Solving
Humans are social beings who live around many people who influence their buying behavior. Humans try to imitate other humans and wish to be socially accepted. The most common social factors influencing consumer behavior are family, reference groups, and roles and statuses played by individuals.
Published in Chapter:
Factors Influencing the Buying Behavior of Kazakhstan Women Cosmetics Consumers: The Role of Computational Marketing
Rajasekhara Mouly Potluri (School of Business, Kazakh-British Technical University, Kazakhstan), Zhanel Sheriazdanova (Kazakh-British Technical University, Kazakhstan), and Altynay Amankeldi (Kazakh-British Technical University, Kazakhstan)
Copyright: © 2024 |Pages: 18
DOI: 10.4018/979-8-3693-1974-1.ch008
Abstract
This research-based chapter examines the factors influencing (cultural, social, personal, and psychological) the buying behavior of Kazakh women in purchasing cosmetics and the influence of marketing mix elements. The researchers used a self-administered questionnaire to collect the data after checking the reliability and validity using Cronbach alpha and KMO tests. The gathered data was coded and decoded using Microsoft Excel and the language R. The selected hypotheses were analyzed by using the Kruskal-Wallis hypothesis testing technique. The study reveals a multifaceted understanding of the factors that shape the buying behavior of Kazakhstani women in the cosmetic industry. The growing concerns regarding self-appearance and the increasing scale of the cosmetic market give customers more options for skincare and beauty products they can buy in-store and online. Finally, the corporate sector will introduce computational marketing decision-making based on identifying factors influencing Kazakhstan women's cosmetics consumers to win the target market's hearts.
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Chapter 3
Consumers Attitudes towards Debt: Empirical Evidence from Morocco
Factors that revolve around how people relate with one another in the society.
Published in Chapter: Consumers Attitudes towards Debt: Empirical Evidence from Morocco; From: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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Chapter 7
Understanding Teenage Pregnancy in the South African Context
Social health issues caused by external stressors like family, school, peer pressure.
Published in Chapter: Understanding Teenage Pregnancy in the South African Context; From: Socio-Cultural Influences on Teenage Pregnancy and Contemporary Prevention Measures
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Chapter 2
Financial Sustainability and the Wellbeing of the Elder Romanian Population Using Pension Modelling: A Social and Economic Impact Factor-Based Analysis
Are those factors with important influence on financial sustainability and pension systems as exclusion, poverty risk, healthy years, education period, communication and collaboration.
Published in Chapter: Financial Sustainability and the Wellbeing of the Elder Romanian Population Using Pension Modelling: A Social and Economic Impact Factor-Based Analysis; From: Social and Ethical Implications of AI in Finance for Sustainability
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Chapter 1
Consumer Behaviour in Developing Nations: A Conceptual Overview
Factors that relate to the consumer’s interaction with other people and influence his or her consumption choices.
Published in Chapter: Consumer Behaviour in Developing Nations: A Conceptual Overview; From: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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Chapter 22
Factors Contributing of Ageing: Factors in Ageing
Social factors are those causes where the individual is affected by social support, social networking, etc.
Published in Chapter: Factors Contributing of Ageing: Factors in Ageing; From: Handbook of Research on Geriatric Health, Treatment, and Care
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Chapter 1
A Conceptual Overview of Consumer Behavior in the Contemporary Developing Nations
Factors that relate to the consumer’s interaction with other people and influence his or her consumption choices.
Published in Chapter: A Conceptual Overview of Consumer Behavior in the Contemporary Developing Nations; From: Exploring the Dynamics of Consumerism in Developing Nations
Full Text Chapter Download: US $37.50 Add to Cart
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