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What is Shopping Using Social Media

Chapter 13
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Social media shortens the consumer’s path to a purchase by acting like an online catalogue. As soon as a consumer likes a product, a shop now link on the social media platform, directs the consumer to the page from where they can make the purchase.
Published in Chapter:
Leveraging Social Media Tools for Business Purposes
Vandana Ahuja (Amity Business School, Amity University, Noida, India) and Shirin Alavi (Jaypee Institute of Information Technology, Noida, India)
Copyright: © 2022 |Pages: 18
DOI: 10.4018/978-1-7998-9179-6.ch013
Abstract
Human beings are increasingly social, and the growth of social media is a function of increased urbanisation, internet penetration, and digitisation, which have witnessed an increase in the number of internet users, active social media users, unique mobile users, and active mobile social users. This chapter will enable readers to appreciate the concept of social media and details the most significant social media tools that can be used by business organisations and brands and then proceeds to identify the benefits of social media to businesses and individuals.
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