What is Robotisation

This book chapter systematically reviews AI's transformative impact on higher education marketing. It further explores the challenges of integrating AI within existing educational frameworks, emphasising the importance of AI literacy in curricula and addressing ethical considerations like data privacy and the balance between technology and human interaction. Moreover, it synthesises diverse literature to develop a framework for utilising AI in marketing, focusing on strategy, stakeholder experiences, and AI-driven initiatives. The research addresses AI integration challenges, AI literacy, and ethical concerns and aligns with Oman's Vision 2040 and digital strategies. It highlights the current state of AI in education and pinpoints gaps in existing literature, paving the way for future investigations within the Omani context. It emphasises strategic planning, campaign execution, and balancing technology with human aspects, offering insights for Oman's institutions to effectively utilise AI, highlighting current trends and future research directions in the Omani context.