What is Propaganda Analysis

Deepfakes have become an emerging threat to media. Many authors have identified social and digital media as a multimodal artifact. Others have identified the weaponization of that same digital media. At times when media was weaponized before, students were taught persuasive techniques, not as an incentive to use them, but as a guard against those persuasive techniques taking advantage of the students. In this new age of digital, multimodal propaganda, adapting persuasive techniques will help to combat the dangers our society faces. This chapter will examine three different anti-propaganda interventions and examine their implementation against a deepfaked video.