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What is Content Typology

Chapter 2
Managing Social Media Practices in the Digital Economy
This refers to the type of content posted by an organisation or individual on social media. Content can be of organisational or brand building type, relationship building type or promotional type.
Published in Chapter:
Promotion of Tourism Using Social Media
Vandana Ahuja (Amity Business School, Amity University, Noida, India)
Copyright: © 2020 |Pages: 20
DOI: 10.4018/978-1-7998-2185-4.ch002
Abstract
The tourism industry in India represents a booming sector. This is because of the advent of a large number of foreign tourists every year as well as the demographic dividend of India's population, which is increasingly adopting tourism as a lifestyle constituent. Additionally, the revenue generated by this sector makes it very important for India. Studies from the World Travel and Tourism Council show that tourism contributed 9.4% to India's GDP in 2017 and is expected to show a significant growth rate. This chapter traces the changing landscape of the tourism sector and the emergent role of social media, identifies the pillars of social media for the tourism industry and delineates the various social media platforms, tools, and communities relevant to the travel and tourism industry.
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