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What is Politician

Chapter 10
World Politics and the Challenges for International Security
A person active in party politics, or a person holding or seeking an elected seat in government. Politicians propose, support, reject, and create laws that govern the land and, by extension, its people. Broadly speaking, a “politician” can be anyone who seeks to achieve political power in the government.
Published in Chapter:
The Branding of Political Leaders: Hamid Karzai as a Political Brand and His Matrix of Brand Awareness and Positive Image
Kakhaber Djakeli (University of Georgia, Georgia)
Copyright: © 2022 |Pages: 12
DOI: 10.4018/978-1-7998-9586-2.ch010
Abstract
This chapter explores the success secrets of political figures, described by the matrix of brand awareness and a positive image. The leaders became famous in the political scene, geniuses, or felt the time and changed themselves according to the time. Can we explore their secrets of success? According to the hypothesis of the research, all is learnable, and the answer is, yes, we can. According to the theory of the matrix of brand awareness and a positive image, we can guess what should be done to become stronger politicians and when to start new performance in the market of politics.
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