What is Physical Environment

In this chapter, the author provides an overview of the decision-making process that international students will go through when choosing a country, province, and ultimately, an institution for their international higher learning education. After conducting exploratory qualitative research from an Alberta perspective, it was determined that international students are influenced by (1) safety, (2) quality, (3) knowing someone locally, (4) jobs and strength of the economy, and (5) cost. Subsequently, the author will also consider the factors that would influence international students to enjoy or remain in a province after their studies. Having an understanding of the factors that influence international student choice can help the reader understand some of the marketing implications of recruiting international students to institutions and how international students end up studying in the Canadian post-secondary system.