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What is Omni-Channel

Chapter 36
Advanced Methodologies and Technologies in Business Operations and Management
Omni-channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
Published in Chapter:
IT Strategy Follows Digitalization
Thomas Ochs (Villeroy & Boch, Germany) and Ute Anna Riemann (SAP SE, Germany)
Copyright: © 2019 |Pages: 17
DOI: 10.4018/978-1-5225-7362-3.ch036
Abstract
The IT strategy is a key anchor for the further development of a company-centric information management. For serving as such, existing IT strategies need a regular check and revision to meet the ever-changing requirements of the companies' markets, to fit to the corporate strategy, and to get the most value out of the possibilities new IT technologies offer. The postulate is that all business areas need to think and act “digital.” This, of course, does require a “digital agenda” in every business area of a company that needs to be orchestrated based on a digital corporate strategy and supported by an adequate IT strategy. For IT this means that it will move towards the role of a business enabler that delivers the fundamental layer to allow a company to participate in the digitalization trends and get the benefit of the opportunities and manage challenges successfully.
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Chapter 75
IT Strategy Follows Digitalization
Omni-channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
Published in Chapter: IT Strategy Follows Digitalization; From: Encyclopedia of Information Science and Technology, Fourth Edition
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Chapter 17
End to End Supply Chain Planning for a Fashion Retailer in India
Omni-Channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
Published in Chapter: End to End Supply Chain Planning for a Fashion Retailer in India; From: Handbook of Research on Strategic Supply Chain Management in the Retail Industry
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Chapter 1
Cross-Border E-Commerce: An Emerging Norm
A strategy to allow the consumers to shop online from a mobile device, or a laptop or in a brick-and-mortar store from anywhere in the globe.
Published in Chapter: Cross-Border E-Commerce: An Emerging Norm; From: Cross-Border E-Commerce Marketing and Management
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Chapter 466
E-Commerce in Logistics and Supply Chain Management
Omni-channel involves providing a seamless, consistent and complementary customer shopping experience across all interaction channels like in store, on the web, and on mobile devices.
Published in Chapter: E-Commerce in Logistics and Supply Chain Management; From: Encyclopedia of Information Science and Technology, Fourth Edition
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Chapter 5
Commercial Product Returns: Emerging Trends via Network Analysis
A distribution channel strategy that aims to fully integrate all distribution channels of retailers in the eyes of consumers, including both physical and digital channels.
Published in Chapter: Commercial Product Returns: Emerging Trends via Network Analysis; From: Cases on Supply Chain Management and Lessons Learned From COVID-19
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Chapter 10
Evaluating the Benefits of Omnichannel Retail: A Systematic Literature Review Focused on Consumers
Management approach that consists into an evolution of multi-channel management where the existing sales channels are integrated together to offer a better customer experience.
Published in Chapter: Evaluating the Benefits of Omnichannel Retail: A Systematic Literature Review Focused on Consumers; From: Sales Management for Improved Organizational Competitiveness and Performance
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Chapter 76
E-Commerce in Logistics and Supply Chain Management
Omni-channel involves providing a seamless, consistent and complementary customer shopping experience across all interaction channels like in store, on the web, and on mobile devices.
Published in Chapter: E-Commerce in Logistics and Supply Chain Management; From: Advanced Methodologies and Technologies in Business Operations and Management
Full Text Chapter Download: US $37.50 Add to Cart
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