Cross-Border E-Commerce Marketing and Management

Cross-Border E-Commerce Marketing and Management

Md Rakibul Hoque (Emporia State University, USA) and R. Edward Bashaw (Emporia State University, USA)
ISBN13: 9781799858232|ISBN10: 1799858235|EISBN13: 9781799858249|DOI: 10.4018/978-1-7998-5823-2


These days, because of the ubiquitous presence of smartphones, cross-border e-shopping is simpler than ever before. Because of cross-border e-commerce, sellers are not restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. Such scope has expedited the prospect of becoming present in the global market for enterprises of all sizes, especially for small‐ and medium‐sized enterprises (SMEs) that want to establish their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its own economics and driving forces with different challenges and trends. As the cross-border e-commerce industry is continually booming, it is also becoming competitive. To cope with this challenge, managers are applying various strategies to remain competitive in the industry. For example, applying Artificial Intelligence in cross-border e-commerce platforms is a new strategy to acquire new consumers and retain old consumers.

For academicians, policy makers, stakeholders and managers of cross-border e-commerce, it is indeed important to understand the macro and micro environments that are specific to the cross-border e-commerce industry. While the macro environment entails the demographic, economic, political, technological and environmental driving forces, the micro environment entails the understating of the consumers’ motives, the competitors’ advantages and the alternatives as driving forces.

This book brings the perspectives, issues, reviews and case studies that are contemporary and specific to cross-border e-commerce industry. In this process, the book incorporates chapters that will enhance stakeholder knowledge of cross-border e-commerce. The book starts by providing an overview of the inception of the cross-border e-commerce industry and its future. As the regulations, policies, taxation system, degree of technology integration, law and logistic frameworks vary from jurisdiction to jurisdiction, this book would cover their impacts on the cross-border e-commerce consumers’ motive, suppliers, pricing, custom clearance, and marketing strategies. Furthermore, the framework and facilities needed for developing a digital logistic system are discussed. This book will also provide a guideline on how to launch a cross-border business and conduct digital marketing targeting the international online consumers and finally end with some case studies on how the artificial intelligence, drop-shipping idea and the mega project like One Belt and One Road initiative by China are facilitating the growth of cross-border e-commerce industry.

Table of Contents and List of Contributors

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