Microcontent refers to small and specific fragments of information or digital content that are designed to be consumed quickly and easily, because they are concise and transmit information in a clear and direct manner, making them brief and designed to capture the viewer's attention in a short time. Within microcontent we can find: Tweets, posts on social networks, short videos, infographics, etc. that allow fast and effective communication.
Published in Chapter:
Transformation in the Classroom: Hybrid Education With the Use of Microcontent
María Elena Zepeda Hurtado (Instituto Politécnico Nacional, Mexico), Claudia Angélica Membrillo Gómez (Instituto Politécnico Nacional, Mexico), and Francisco Javier Arias Candanosa (Instituto Politécnico Nacional, Mexico)
Copyright: © 2024
|Pages: 23
DOI: 10.4018/979-8-3693-0094-7.ch006
Abstract
This chapter is the result of the study of the way in which microcontents were incorporated in the hybrid modality in the first semester (January – June 2023) in the different learning units taught in the areas of institutional, humanistic, scientific, and basic technological training at the upper secondary level of the Instituto Politécnico Nacional. The research has a quantitative approach with a descriptive scope based on a comparative approach. The sample population was made up of 150 students from the second, fourth, and sixth semesters to whom the questionnaire is applied as the data collection instrument. The results indicate that teachers incorporate as main materials videos, texts, diagrams, and drawings; on the part of the students, they state that the incorporation of these favored motivation, concentration, access, and creation of content. The chapter addresses pedagogical implications and makes recommendations for the integration of microcontent in the hybrid modality.