The expression originated for consultancy, for the strategy, for the analyzes and for the design of the experiences that involve the physical with the digital with the economic and social biases. It is the alteration of the state of a system that has objects, applications and digital solutions with physical mechanisms and is supported by development and by designers for the elaboration of interfaces for immersive recursions. It is important to have the context that has the overlap of the physical with the digital in place and space with synchronous or asynchronous time. There are journeys and processes that use the four-dimensional to show the inseparability of virtuality and reality. It is a manifestation that integrates experiences with physical and digital elements and highlights the feelings, emotions, attitudes and behaviors that affect and are affected during the phygital journey. It is necessary to reflect on the challenges and opportunities of uniting the physical with the digital and verify which characteristics result from the inseparability of the physical and the virtual in the metaverse ecosystem and in the phygital platforms. There are emerging principles and practices [knowledge] in phygital transformation and the impacts must be measured. In phygital business, the business model aggregates physical and digital opportunities and structuring and well-being are physical and virtual. It is noteworthy that there are many challenges for the realization of phygital capabilities and skills, as well as the ecologies of the platforms.
Published in Chapter:
Metaverse in Higher Education and the Metaversities: Disruptive Technologies and Innovations in Industry 5.0 for Phygital Transformation
Copyright: © 2024
|Pages: 27
DOI: 10.4018/979-8-3693-2314-4.ch011
Abstract
This chapter was written based on an exploratory study, reports, and articles current at the time of writing; however, over time, it tends to have historical characteristics in relation to metaversity. The objective was to highlight the growth mindset and disruptive technologies and innovations for the metaverse in higher education. In the exploratory research, it was revealed, in the metaverse ecosystem, the existence of metaversities, the possibilities of the metaverse for higher education institutions and the presence of phygital transformation in educational contents and activities. It was concluded that new research and new paradigms are needed for disruptive technologies in the metaverse ecosystem and metaversity has the potential to bring together realities, simulations, campus replicas, time and space travel, and meaningful and immersive experiences with augmented reality, virtual reality, mixed reality, and extended reality.