Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Marketing Graduate

Chapter 5
Handbook of Research on Teaching Strategies for Culturally and Linguistically Diverse International Students
A graduate who has specialize in marketing, mostly as the main focus of studies. A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study, so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research.
Published in Chapter:
Enhancing Employability Skills in Marketing Graduates Through Teaching Philosophy and Curriculum Design: A Ghanaian Perspective
George Kofi Amoako (Ghana Communication Technology University, Ghana)
Copyright: © 2022 |Pages: 20
DOI: 10.4018/978-1-7998-8921-2.ch005
Abstract
The purpose of this research is to find out how teaching philosophy and curriculum design can affect graduates' employability skills. In the same way, university survival also depends on how well graduates perform in the workplace. Teaching philosophy affects curriculum design which in turn could affect employability. Higher education teachers and administrators' awareness of these variables and how they interplay could enhance student employability skills. Qualitative methodology was used in this research to investigate the relationship between teaching philosophy, curriculum design, and employability skills. The data for the study were sampled from both public and private universities in Ghana. The population size for the study was 12 respondents.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR