What is MaaS

The global automotive industry is both vast in its complexity and vital to the lifestyles of many residents in the industrialized world. Cars not only make transportation easier, but are associated with a sense of freedom and economic accomplishment. A better understanding of people's lifestyles, values, and mobility needs has led the automakers to redefine their long-term strategies as a base to a new development of products/services to support the new mobility. This chapter highlights the challenges and the main disrupting factors for the automotive sector to move towards mobility companies. This chapter gives a close look to understand how the industry has been influenced by different trends in an evolving society and what technologies have been playing a key role for the future mobility companies. Case studies of leading companies are given as examples for a future vision. This chapter is addressed to academics and professionals interested in mobility and in understanding how automotive sector landscapes are changing in a changing society.