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What is Honeycomb Model

Chapter 7
Handbook of Research on Redesigning Teaching, Learning, and Assessment in the Digital Era
A model designed to assist brands with reviewing their social media marketing strategy and investigating what motivates users to engage with social media. Brands can choose the most relevant ones depending on their business and concentrate on the seven key functionality blocks: identity, conversation, sharing, relationship, reputation, and group.
Published in Chapter:
Promoting the Use of Electronic Resources in International Schools: A Case Study of ESF King George V School in Hong Kong
Kwok Chun Wong (The University of Hong Kong, Hong Kong) and Dickson K. W. Chiu (The University of Hong Kong, Hong Kong)
Copyright: © 2023 |Pages: 21
DOI: 10.4018/978-1-6684-8292-6.ch007
Abstract
The Learning Resource Centre (LRC) of ESF King George V School (KGV) decided to enhance the awareness of students' use of electronic databases and e-books. This study explores how LRC promotes electronic resources to students effectively. The authors use the honeycomb marketing model and RACE planning framework to develop a strategy for organizing outreach and training activities to promote its e-resources. This study explores two strategies: using social media to stimulate students' involvement and interaction and advocating teacher-library collaboration. This study provides insights to school libraries on developing strategic plans for promoting their digital collections. Scant articles focus on promoting electronic resources in school libraries, especially international secondary schools in Asia.
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Chapter 3
Analyzing the Hong Kong Philharmonic Orchestra's Facebook Community Engagement With the Honeycomb Model
A model that includes important forces behind the social media ecology within which all social media marketers, users, and platforms cooperate with the following seven aspects, sharing, presence, relationships, identity, conversations, reputation, and groups.
Published in Chapter: Analyzing the Hong Kong Philharmonic Orchestra's Facebook Community Engagement With the Honeycomb Model; From: Community Engagement in the Online Space
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Chapter 13
Exploring the Dark Side of Social Media and Digital Consumer With a Dystopian Perspective
A framework that delineates the fundamental forces influencing the social media ecosystem within which social media marketers, users, and platforms operate.
Published in Chapter: Exploring the Dark Side of Social Media and Digital Consumer With a Dystopian Perspective; From: Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization
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