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What is Ethnographic Research

Handbook of Research on Credential Innovations for Inclusive Pathways to Professions
The study of people in their own environment using various methods such as observation and interviewing.
Published in Chapter:
Laying the Foundation for a Micro-Credential Strategy: Lessons Learned
Michelle Alvarez (Southern New Hampshire University, USA), Tracey F. W. Osborne (Southern New Hampshire University, USA), Karen Mayeu (Southern New Hampshire University, USA), Katie Cullen (Southern New Hampshire University, USA), Emily Masterson (Southern New Hampshire University, USA), and MaryEllen Stevenson (Southern New Hampshire University, USA)
DOI: 10.4018/978-1-7998-3820-3.ch002
Abstract
In 2019, Southern New Hampshire University (SNHU or University) convened a Digital Credentials Lab (DCL) team to research, design, and pilot micro-credentials. The goal was to determine if there was a demand for this type of “alternative” learning experience in the market to see if it could be sustainable within the current higher education framework at the University. Through rigorous research, including both internal and external interviews, multiple pilots, and testing, the DCL sought to answer these questions and determine if micro-credentials could add more diversity to the SNHU catalog. In this chapter, the authors offer insight and experience, including findings from various pilots and learner feedback, to help inform other institutions that may be considering offering micro-credentials.
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More Results
Assessment in Academic Libraries
A form of inquiry that employs participant observation, depth interviews, and other immersive, field-based methods to develop rich, qualitative analyses of cultures and communities.
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Ethical Issues of Qualitative Research
Ethnographic research can be defined as the studying of human cultures through close observation, reading and interpretation. Ethnographic research is aimed to explore the participants view by entering in the world of the participants.
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Qualitative Research on Practice in Small Software Companies
Qualitative research approach for examination of phenomena in the context of everyday life of the community being studied.
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Creativitiy and Control in IT Professionals' Communities
Is a methodological tradition of qualitative study. It can be used for discovering every social reality and organizations as well. Ethnographic researcher uses all methods characteristic of social inquiry.
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