What is Educational Escape Room

Online higher education is in demand, so much so that even face-to-face higher education is applying digital technologies to achieve greater motivation in the classroom. However, this does not mean that online education has everything won; it must continue to innovate in its methodologies to motivate students. The authors offer a proposal for the implementation of an educational escape room as a way to achieve greater motivation in the learning process through a playful experience. Although its use in educational contexts is increasingly common, until now it has not been applied in areas related to the study of consumer behavior. Thus, an explorative, innovative, and didactic escape room is provided based on consumer behavior subject. Several learning activities are employed, and guidelines for assessing and measuring learning are proposed. It is expected that this chapter will serve as a basis for those professionals interested in applying this methodology.