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What is Editing Technique

Chapter 9
Bridging the Gap Between AI, Cognitive Science, and Narratology With Narrative Generation
Advertising directors set the duration and connection of the video shots and rearranges the order. The editing technique is the rule of determining which editing elements make up the time sequence. For example, as editing elements, the duration of a video shot (up tempo: short time, slow tempo: long time, constant tempo: constant time, unstable tempo: random time), connection of scenes (time series type, manipulation type), and so on. The editing of video commercial in this chapter was time series type (consumption situation->product function->product acceptance->consumption effect->effect to company).
Published in Chapter:
An Analysis of Cognitive Elements and Effects of Video Commercials: Toward Effective Indexing and Video Production
Yoji Kawamura (Kindai University, Japan)
Copyright: © 2021 |Pages: 27
DOI: 10.4018/978-1-7998-4864-6.ch009
Abstract
This chapter starts with an analysis of differences between the indexes attached to still images in the image database and cognitive elements of still images extracted from the cognitive experiment. It then analyzes the relationship between cognitive elements of each video shot generated based on still images and cognition of the video commercial produced by combining them. Lastly, it discusses how to index the video shot and production methods of video commercials based on the analyses. The image database tends to attach the records of the timing and place of shooting and features of the persons as indexes. In order to produce an attractive video commercial, it is necessary that video shots convey rich cognitive elements that are not too simple. This ensures that when combining several video shots, their cognitive elements have some consistency and consistent cognitive elements are woven into the video commercial to constitute a rich semantic network.
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More Results
Chapter 7
An Attempt of the Commercial Film Production Support System Based on the Image Rhetoric of Commercial Film
The editing method (structuring) for shots in chronological order to visualize images of events.
Published in Chapter: An Attempt of the Commercial Film Production Support System Based on the Image Rhetoric of Commercial Film; From: Post-Narratology Through Computational and Cognitive Approaches
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