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What is Generations

Chapter 7
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Refers to a specific generation of people based on birth, preferences, attitudes, and upbringings that distinguish them from other groups.
Published in Chapter:
E-Commerce: The Influence of Hedonic and Utilitarian Motivations on Generations X, Y, and Z
Ana Pinto de Lima (Porto Accounting and Business School, Polytechnic of Porto, Portugal) and Nicolau Almeida Monteiro (Porto Accounting and Business School, Polytechnic of Porto, Portugal)
Copyright: © 2022 |Pages: 20
DOI: 10.4018/978-1-7998-9179-6.ch007
Abstract
The age of market globalisation and on-line presence allows companies to improve their relations with customers as well as to establish more direct communication. The different shopping acts may be related to a person's utilitarian and hedonic values. A study carried out by Hootsuite revealed that clothing and beauty products were the most on-line bought items in Portugal in 2017. The study aims at understanding the motivations behind choosing on-line channels for buying those types of products, with a special emphasis on the different generations of buyers. The authors use an exploratory methodology based on an on-line survey with 280 responses. There is a stronger association between the utilitarian value and the intention to repeat a purchase than between the hedonic value and that intention. Generation X is more associated to the repurchase intention to repeat a purchase based on utilitarian values and Generation Z shows a stronger association between hedonic values and being a repeat customer.
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Chapter 12
Changing Generations, Changing Consumers and Transformation of Advertising Narrative
It is a group of people who were born in and live in the same period of time.
Published in Chapter: Changing Generations, Changing Consumers and Transformation of Advertising Narrative; From: Handbook of Research on Narrative Advertising
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Chapter 10
Differences in Work Value, Communication Style, and Leadership Style Among Generational Cohorts at the Workplace: An Overview
The current living generations at the workplace are the baby boomers (1946-1964), Generation X (1965 - 1980), millennials (1981 - 1996), and Generation Z (1997 - 2012).
Published in Chapter: Differences in Work Value, Communication Style, and Leadership Style Among Generational Cohorts at the Workplace: An Overview; From: Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations
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Chapter 9
Legal and Ethical Aspects of CSR: Potential in New Business Models Development
Groups coexisting in the society, born at different times and showing specific features.
Published in Chapter: Legal and Ethical Aspects of CSR: Potential in New Business Models Development; From: Networked Business Models in the Circular Economy
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Chapter 1
Intergenerational Differences and Education Needs: The Baby Boomers, X, and Y Generations
A community of people who were born in the same years, who have experienced the social, economic and political events of the recent period and have common values, experiences, sharing and similar responsibilities.
Published in Chapter: Intergenerational Differences and Education Needs: The Baby Boomers, X, and Y Generations; From: Sociological Perspectives on Educating Children in Contemporary Society
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