What is Digitally Native Vertical Brands

The cross-border e-commerce platforms available to businesses today provide them with the ability to increase market share beyond their local market. However, in initiating such platforms, businesses face many challenges from local to global issues. Therefore, it is essential for cross-border e-commerce managers to have a comprehensive understanding of the risks, scope, dynamics, and determinants with regard to these challenges. Additionally, they must launch, run, and expand cross-border e-commerce operations. This chapter has highlighted a wide range of prospects, aspects, and factors with regard to cross-border e-commerce worldwide which can guide the thinking of decision makers. The authors conclude that more research and feasibility studies are necessary to increase consumer experience and devise global visions and policies to facilitate cross-border e-commerce.