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What is Collaborative Consumption

Chapter 17
New Trends in Marketing and Consumer Science
Global concept that involves sharing, bartering, lending, trading, renting, gifting, and swapping goods instead of buying them. This concept has been in communities for thousands of years, but has recently gained popularity in the United States and Europe.
Published in Chapter:
Research Notes on the Future of Marketing and Consumer Insights
Theodore Tarnanidis (International Hellenic University, Greece) and Arman Hadi Abdul Manaf (Wawasan Open University, Malaysia)
Copyright: © 2024 |Pages: 13
DOI: 10.4018/979-8-3693-2754-8.ch017
Abstract
The objectives of this chapter are to explore some of the most critical trends that reshaping marketing and driving marketing practitioners, marketing education and academic research in marketing and consumer science to change radically the direction of how marketing must transform itself and foresee the future. The ongoing trends in marketing and consumer insights that are likely to shape the future the use of big data and analytics and AI technologies which transforming marketing strategies, enabling predictive analytics, chatbots for customer service, and personalized recommendations. These technologies are also enhancing consumer insights by processing vast amounts of data to uncover patterns and trends. These trends are likely to continue shaping the future of marketing and consumer insights, but it's essential for marketers to stay agile and adaptable in response to emerging technologies and shifting consumer behaviors.
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Chapter 19
Trends in Information Literacy Programmes to Empower People and Communities: Social Technologies Supporting New Citizen Needs
It’s a well-stablished field of study about economic relations concerning the shared use of a good or service by a group. Collaborative consumption differs from standard commercial consumption in that the cost of purchasing the good or service is not borne by one individual, but instead is divided across a larger group as the purchase price is recouped through renting or exchanging. Digital platforms transforms the viability of putting into practice this alternative markets.
Published in Chapter: Trends in Information Literacy Programmes to Empower People and Communities: Social Technologies Supporting New Citizen Needs; From: Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas
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Chapter 12
Personally Engaged with Retail Clients: Marketing 3.0 in Response to New Consumer Profiles
A global concept that involves sharing, bartering, lending, trading, renting, gifting, and swapping goods instead of buying them. This concept has been in communities for thousands of years, but has recently gained popularity in the United States and Europe.
Published in Chapter: Personally Engaged with Retail Clients: Marketing 3.0 in Response to New Consumer Profiles; From: Handbook of Research on Retailer-Consumer Relationship Development
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Chapter 4
Sharing Economy and Applications: Business and Marketing Perspective
It refers to consumption activity in collaborative way for goods and services.
Published in Chapter: Sharing Economy and Applications: Business and Marketing Perspective; From: Networked Business Models in the Circular Economy
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Chapter 6
Cross-Cultural Study of Trust Types in Sharing Economy Organizations: Evidence From Inside Airbnb
Consumers use online and offline communities, salons, training, and other tools to connect to achieve an economic model of cooperation or mutually beneficial consumption, including lend, use, or exchange of goods and services.
Published in Chapter: Cross-Cultural Study of Trust Types in Sharing Economy Organizations: Evidence From Inside Airbnb; From: Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses
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Chapter 3
Mapping the Collaborative Platform Economy Business Practice: A Typological Study
A system for sharing, hiring, and commercializing goods, reducing personal costs, and increasing the utilization rate of resources.
Published in Chapter: Mapping the Collaborative Platform Economy Business Practice: A Typological Study; From: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
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Chapter 2
Flattening Relations in the Sharing Economy: A Framework to Analyze Users, Digital Platforms, and Providers
A consumption form that promotes sharing, exchanging, and renting underutilized goods and services in the SE, using digital platforms.
Published in Chapter: Flattening Relations in the Sharing Economy: A Framework to Analyze Users, Digital Platforms, and Providers; From: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
Full Text Chapter Download: US $37.50 Add to Cart
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