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What is Coding Scheme

Handbook of Research on Effective Electronic Gaming in Education
The coding manual to mark the coding unit by choosing the manifest content which best demonstrate whether the material contains or does not contain the latent content to the research (Shaw, 2006).
Published in Chapter:
Gender and Racial Stereotypes in Popular Video Games
Yi Mou (Cambridge, MA, USA) and Wei Peng (Michigan State University, USA)
Copyright: © 2009 |Pages: 16
DOI: 10.4018/978-1-59904-808-6.ch053
Abstract
While the violent content of video games has caused wide concern among scholars, gender, and racial stereotypes in video games are still an understudied area. The purpose of this chapter is to provide a better understanding of the stereotypical phenomenon in video games. The book chapter first provides a comprehensive review of previous studies conducted upon gender-role and racial portrayals in video games. Then a small-scale content analysis on a sample of official trailers, introductory sequences and covers of 19 of the most popular video games is introduced. Finally, the implications of stereotype in video games and the possible social and psychological impacts on players, especially adolescent players, are discussed.
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Human Factors Assessment of Multimedia Products and Systems
A technique that allows a researcher to quantify qualitative data in a form that lends itself to quantitative analysis. The technique is frequently used in cases where verbal data needs to be analyzed.
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BIM Adoption: Expectations across Disciplines
A classification of key themes used to categorise the observed data into the expected thematic areas for qualitative data analysis.
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