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What is Brand Visibility

Chapter 1
New Trends in Marketing and Consumer Science
The extent to which a brand is recognized and remembered by consumers. Influencer marketing can be a powerful tool to increase brand visibility.
Published in Chapter:
Influencer Marketing in Navigating Trends and Ethical Considerations
Iram Nadeem (Woxsen University, India), Jashmitha Tunga (Woxsen University, India), Shradha Badsheshi (Woxsen University, India), and Vijaya Paidi Reddy (Woxsen University, India)
Copyright: © 2024 |Pages: 18
DOI: 10.4018/979-8-3693-2754-8.ch001
Abstract
In the rapidly evolving landscape of marketing and consumer science, influencer marketing has surged to the forefront as a transformative force in shaping brand relationships. This book chapter delves comprehensively into the dynamic realm of influencer marketing, intricately exploring its integration within the evolving service economy and its profound impact on shaping consumer preferences. A key focus is directed toward understanding how internet platforms, artificial intelligence, and big data synergize to enhance marketing strategies through influencers.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 5
Navigating the Social Media Maze: Strategies for Effective Digital Marketing in a Fragmented Landscape
The extent to which a brand is seen, recognized, and remembered by target audiences across various media channels, influencing brand awareness, perception, and recall.
Published in Chapter: Navigating the Social Media Maze: Strategies for Effective Digital Marketing in a Fragmented Landscape; From: Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization
Full Text Chapter Download: US $37.50 Add to Cart
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