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What is Bee

Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
A software agent that follows the pattern of behavior of honey bees.
Published in Chapter:
Social Software in Customer Relationship Management: A Study Exemplified in Instant Messaging Networking
Ammar Memari (University of Oldenburg, Germany), Jorge Marx Gómez (University of Oldenburg, Germany), and Waad Asaad (University of Oldenburg, Germany)
DOI: 10.4018/978-1-61350-168-9.ch028
Abstract
In this chapter, we present PurpleBee, a tool on top of Instant Messaging networks that serves as a communication point between the company and their customers. The application manifests itself as a “buddy” on the list of buddies the customer has on his IM service and allows him to interact in different ways with the company through sending and receiving Software Agents.
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