What is Attitudes towards Sustainability

Despite the growing importance of educating business and management students about sustainability, little is known about the characteristics of different student segments in terms of their perceptions of the educational techniques used for sustainability training. This chapter proposes to profile university students based on their perceptions of sustainability education techniques and investigates whether they are significantly different in terms of socio-demographic and academic characteristics and their attitudes toward sustainability. With the use of cluster analysis of 432 students at a major Spanish university, three clusters were identified with significant differences in terms of perceptions and attitudes towards sustainability education techniques. Additionally, findings showed differences in the formation of the clusters according to the belonging bachelor's degrees. The study suggests that student segmentation based on these factors is appropriate, and thus academic and practical implications are discussed.