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What is Advertising Story

Chapter 9
Bridging the Gap Between AI, Cognitive Science, and Narratology With Narrative Generation
Advertising creators set the events to be converted into video commercial and the flow from the recalled events. The advertising story technique is the rule of which event to focus on, based on the advertising concept. At this time, the advertising story is set based on the advertising concept and the positioning of the product by extracting events among the advertising history.
Published in Chapter:
An Analysis of Cognitive Elements and Effects of Video Commercials: Toward Effective Indexing and Video Production
Yoji Kawamura (Kindai University, Japan)
Copyright: © 2021 |Pages: 27
DOI: 10.4018/978-1-7998-4864-6.ch009
Abstract
This chapter starts with an analysis of differences between the indexes attached to still images in the image database and cognitive elements of still images extracted from the cognitive experiment. It then analyzes the relationship between cognitive elements of each video shot generated based on still images and cognition of the video commercial produced by combining them. Lastly, it discusses how to index the video shot and production methods of video commercials based on the analyses. The image database tends to attach the records of the timing and place of shooting and features of the persons as indexes. In order to produce an attractive video commercial, it is necessary that video shots convey rich cognitive elements that are not too simple. This ensures that when combining several video shots, their cognitive elements have some consistency and consistent cognitive elements are woven into the video commercial to constitute a rich semantic network.
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More Results
Chapter 7
An Attempt of the Commercial Film Production Support System Based on the Image Rhetoric of Commercial Film
The technique determining the event to focus on to visualize the advertising images. The story is structured by extracting events among the advertising history.
Published in Chapter: An Attempt of the Commercial Film Production Support System Based on the Image Rhetoric of Commercial Film; From: Post-Narratology Through Computational and Cognitive Approaches
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