What is Accelerating Digital Transformation

New technologies, new players, and new business models are evolving rapidly in the midst of the digital technology vortex. In the name of internationalization, universities' websites and social media channels are currently the most widely used information sources for target students. In this context, universities should utilize digital media to develop a comprehensive promotion, marketing, and communication strategy for their target groups. The use of digital media will enable higher education institutions to develop by allowing for more active and student-centered teaching. Furthermore, as part of providing flexibility and individualization of academic work with new student-centered learning styles, the use of digital teaching and learning resources will encourage international mobility. As a result of the rapid technological development of the economy and society based on digitalization, investment in digital infrastructure should be at the top of the priorities of higher education institutions.