Abstract
The research focuses on the possible changes in the basic foundations of the media message industry in light of the data of artificial intelligence and its applications such as writing the media material, preparing its executive text and presenting it to the recipient from designing clips of images, designing graphics, and sound effects. It also highlights the importance of the tremendous development in aspects of artificial intelligence and its implications for developing the media message, and the performance of visual media in particular, and contributing to the creation of a specialized field in media forms. In light of the tremendous technical developments that have included the media, they are positive that contribute to advancing media progress or negative loses its value.
TopBackground
Previous studies and research address topics related to employing artificial intelligence in the media and other topics of Professionalism of content produced with artificial intelligence tools, it consists of two axes:
Key Terms in this Chapter
Visual Media: A branch of media that aims to convey information, ideas, and messages using visual media such as motion pictures, films, television programs and series, television advertisements and promotional videos, and social media platforms .
Augmented Reality: A technology that combines the real world with digital elements added to it. The experience of physical reality is enhanced and enhanced by adding digital elements such as images, text, 3D graphics, videos, and audio.
Automation or Robot Journalism: It is the use of robots and automated technologies to carry out journalism and publishing operations automatically, without human intervention. Robot journalism aims to improve the efficiency, speed of production of journalistic content, provide comprehensive and continuous coverage of events and news.
Algorithms: Algorithms are named after the mathematician Muhammad bin Musa Al-Khwarizmi, meaning the code that a programmer writes and compiles to produce an executable unit. It includes a set of procedures arranged in a logical order and is implemented to reach a desired goal or outcome.
Simulation in the Media: It is the process of using technology and programs to create and generate media content that resembles or simulates reality in a realistic way.
Generative Artificial Intelligence: A branch of artificial intelligence that focuses on creating systems and programs capable of generating new content in an intelligent and creative manner. Generative artificial intelligence aims to enable computer systems to produce outputs similar to those produced by humans, such as texts, images, sounds, and videos.