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What is Visual Media

Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization
A branch of media that aims to convey information, ideas, and messages using visual media such as motion pictures, films, television programs and series, television advertisements and promotional videos, and social media platforms .
Published in Chapter:
Visual Media in Light of the Challenges of Generative Artificial Intelligence in Egypt
Hanan Aly Elshibiny (Cairo University, Egypt)
DOI: 10.4018/979-8-3693-3767-7.ch014
Abstract
The research focuses on the possible changes in the basic foundations of the media message industry in light of the data of artificial intelligence and its applications such as writing the media material, preparing its executive text and presenting it to the recipient from designing clips of images, designing graphics, and sound effects. It also highlights the importance of the tremendous development in aspects of artificial intelligence and its implications for developing the media message, and the performance of visual media in particular, and contributing to the creation of a specialized field in media forms. In light of the tremendous technical developments that have included the media, they are positive that contribute to advancing media progress or negative loses its value.
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