MLA
Semwal, Rajeev, et al. "Synergising Brands: Licensing and Collaboration Strategies in Tourism." Navigating Intellectual Property Challenges in Tourism, edited by Ahmad Albattat, et al., IGI Global, 2025, pp. 163-180. https://doi.org/10.4018/979-8-3693-4171-1.ch007
APA
Semwal, R., Tripathi, N., Tyagi, P., & Singh, A. (2025). Synergising Brands: Licensing and Collaboration Strategies in Tourism. In A. Albattat, N. Azman, M. Valeri, Z. Talib, & P. Tyagi (Eds.), Navigating Intellectual Property Challenges in Tourism (pp. 163-180). IGI Global. https://doi.org/10.4018/979-8-3693-4171-1.ch007
Chicago
Semwal, Rajeev, et al. "Synergising Brands: Licensing and Collaboration Strategies in Tourism." In Navigating Intellectual Property Challenges in Tourism, edited by Ahmad Albattat, et al., 163-180. Hershey, PA: IGI Global, 2025. https://doi.org/10.4018/979-8-3693-4171-1.ch007
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