The purpose of this edited volume is to present a complete collection of papers that provide fresh insights for conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. Intellectual property may not seem to have much to do with the tourism industry, but it does. In fact, intellectual property is a powerful tool in the tourism sector. Intellectual Property is the best business partner that the tourism industry can have. Even though this kind of intellectual property is usually related to patents and trademarks, which are intangible assets of a company and country, it is also a strong commercial ally for the industry, which is working hard to get back on its feet after the peak of the COVID-19 pandemic, which hurt it much more than other industries. Intellectual property isn't new to the tourism industry, because, as we'll see below and as WIPO says in 'Intellectual Property and Tourism,' it's a good way to make a name on the market and set apart from the competition. It says that it is a factor of competitiveness and that it can help promote national culture and heritage. It can also be used as a way to make money. Tourism is a big part of international trade, and it keeps growing. In many places around the world, it is also the main source of income. As travel becomes more common, there are also more people who want to go. So how can a place get people to go there?

Tourists look for places where they can do something different from what they do every day. They might travel because of the scenery, the culture, the sports, or something else. This is a good reason to brand a place by making people think of these ideas, feelings, and impressions when they think of it. The trademark is what makes a place unique and what makes it stand out. If it works, it will not only bring in more visitors but also make their time there better. According to the World Tourism Organization (OMT, 2016; UNWTO, 2016), there were 1,235 million international tourists in 2016. This is 46 million more tourists than the year before, or a 3.9% increase. After the financial crisis of 2009, this trend of going up has continued for several years. If we look at where tourists came in 2016 by region: Europe had 620 million visitors, followed by Asia and the Pacific with 303 million, North and South America with 201 million, and Africa with 58 million. Asia and the Pacific grew by 8%, with 24 million more tourists, Africa grew by 8%, with 4 million more visitors, America grew by 4%, with 8 million more tourists, Europe grew by 2%, with 12 million more tourists, and the Middle East shrank by 4%.

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Editor/Author Biographies

Ahmad Albattat is an Associate Professor In Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. He is a visiting Professor and external examiner in Medan Academy of Tourism (Akpar Medan). He holds a doctoral degree in Hospitality Management “Disaster and Emergency Planning and Preparedness” from University Sains Malaysia (USM). He worked as an Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and research coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. He has participated and presented research papers in a number of academic conferences held in Malaysia, Taiwan, Thailand, Indonesia, Sri Lanka, and Jordan. He is an active member of Scientific and Editorial Review Board on Hospitality management, hotel, tourism, events, emergency planning, disaster management, human resource for Journal of Tourism Management, Journal of Hospitality Marketing & Management (JHMM), Current Issues in Tourism (CIT), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), International Journal of Economics and Management (IJEAM), AlmaTourism, Journal of Tourism, Culture and Territorial Development, International Journal of Tourism and Sustainable Community Development. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.

Marco Valeri is Associate Professor of Organizational Behavior, Faculty of Economics, Niccolò Cusano University, Italy. He is Lecture in Applied Organizational Behaviour, Xenophon College, UK. He is Visiting Professor at University of Information Science and Technology (UIST) “St. Paul The Apostle”, Macedonia. He is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. He is Adjunct Professor at Faculty of Economics, Lovely Professional University (LPU), Phagwara, India. He is Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France. He is Honorary Associate Professor, University of Pannonia, Hungary. Ranked #7 worldwide the most productive family economics scholars according to the ranking published by Texas State University. He’s teaching and consultancy fields include strategic management, leadership development, cross-cultural management, international hospitality management. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management (Emerald Publishing, Springer, Routledge and IGI Global).

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