Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry.

Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Collaborative Marketing
Conservation and Preservation
Cultural Heritage Management
Destination Branding and Marketing
Digital Media
Gastronomy Tourism
Global Business
Hospitality and Tourism
Intellectual Property
Sustainable Development
Travel Sectors

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Editor/Author Biographies

Ahmad Albattat is an Associate Professor In Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. He is a visiting Professor and external examiner in Medan Academy of Tourism (Akpar Medan). He holds a doctoral degree in Hospitality Management “Disaster and Emergency Planning and Preparedness” from University Sains Malaysia (USM). He worked as an Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and research coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. He has participated and presented research papers in a number of academic conferences held in Malaysia, Taiwan, Thailand, Indonesia, Sri Lanka, and Jordan. He is an active member of Scientific and Editorial Review Board on Hospitality management, hotel, tourism, events, emergency planning, disaster management, human resource for Journal of Tourism Management, Journal of Hospitality Marketing & Management (JHMM), Current Issues in Tourism (CIT), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), International Journal of Economics and Management (IJEAM), AlmaTourism, Journal of Tourism, Culture and Territorial Development, International Journal of Tourism and Sustainable Community Development. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.

|Azman Norhidayah - Editor|Dr. Azman, N. is a lecturer in Faculties of Business Management and Professional Studies, Management and Science University, Shah Alam, Selangor, Malaysia. She holds a doctoral degree in Business Management “Consumer behavioural intention in healthy food product” from Management and Science University (MSU). . With the strong 7 years industrial experience, her particular specialization is digital marketing, big data, management, human resource, consumer behavior and marketing. She also receives Certified Marketing Professional from American Industrial Certification Institute for completing marketing professional courses. She has participated and presented research papers in several International academic conferences. International academic conferences.

Marco Valeri is Associate Professor of Organizational Behavior, Faculty of Economics, Niccolo’ Cusano University, Italy. He is Lecture in Applied Organizational Behaviour, Xenophon College, UK. He is Visiting Professor at University of Information Science and Technology (UIST) St. Paul The Apostle, Macedonia. He is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor University, Malaysia. He is Adjunct Professor at Faculty of Economics, Lovely Professional University (LPU), Phagwara, India. He is Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France. He is Honorary Associate Professor, University of Pannonia, Hungary. Ranked #7 worldwide the most productive family economics scholars according to the ranking published by Texas State University. Heâs teaching and consultancy fields include strategic management, leadership development, cross-cultural management, international hospitality management. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management (Emerald Publishing, Springer Publishing, Routledge Publishing, Edward Publishing and IGI Global Publishing).

Zunirah Mohd Talib , currently is an academic scholar at Management and Science University (MSU) and still teaching mainly in Operation Management, Total Quality Management and Industrial management. She has been working with MSU (Management & Science University) since 2015 and become the Head of the Department of Business management and law from Oct 2015 until Dec 2019. Later in Jan 2020, she became the Dean of Faculty Business Management and Professional Studies and currently, she is a Professor at the Graduate School of Management, Post Graduate School. Before starting her career in lecturing, she became a researcher at the University of Science Malaysia (USM) and decided to involve in teaching more seriously. With experiences, she would like to share and extend her knowledge in Operation management, especially in Halal operation management, Total Quality Management and Industrial management area. She has been working with SONY Corporation, in Prai, Penang Malaysia known as SONY EMCS & SONY AUDIO from 1991 to 2002 in New System & Production Control Department and also in Human Resource Department. She also has experience working in local companies such as Infoseni Sdn Bhd, Penang and GLC Government Link Companies such as SilTerra Malaysia Sdn Bhd in Kulim, Kedah before starting her Ph.D. in Operation/Technology Management at the School of Management at University Science Malaysia (USM). She enrolled in PhD research on Halal Orientation Strategy in 2009 and graduated in 2014. Her research mainly focuses on production and operation including Halal food companies, logistics, entrepreneurship, in Malaysia. Her first publication in 2010 appeared through Medwell Journals in the Pakistan Journal of Social Sciences, titled Conceptualizations on the Dimensions for Halal Orientation for Food Manufacturers: A Study in the Context of Malaysia, which has about 103 citations. Her experiences in the industry for 15 years exposed her a lot in hands-on activities in the production, training and management aspects. She obtained her first degree in Agricultural & Bio-System Technology (specializing in crop production and water management) from the University of Arizona, Tucson, USA in 1991 and her MBA in 2004 from at Northern University of Malaysia (UUM)

|Pankaj Tyagi - Editor|Dr. Pankaj Kr. Tyagi is an accomplished academician, researcher, and consultant. He is presently working as Professor at Chandigarh University, Mohali, India. Dr. Tyagi is an alumnus of Hemwati Nandan Bahuguna Garhwal University (Central University) and Kurukshetra University. He has over 2 decades of experience in the industry, teaching, training, consultancy, and expertise in destination management, travel process and disruptive technologies. He has published over 40 research papers in international journals indexed in the quality database and authored/edited 15 books with premium publications Like IGI-GLOBAL, Emerald Publications, CRC, Apple Academic Press and many more. He is a reviewer for many international tourism, management, and technology journals. His area of expertise is Travel Technologies, Sustainable Development Goals, Disruptive Technologies, Community Based Tourism, Meaningful Tourism, Hospitality Operations, Events and Festivals, Digital Innovation in Service Sector etc.

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