Sustainable Development in the Hospitality Industry of Europe: Role of Green HRM Practices

Sustainable Development in the Hospitality Industry of Europe: Role of Green HRM Practices

Syed Haider Ali Shah, Kamran Ali Jamshed, Sharjeel Saleem, Mohsin Bashir, Ozair Ijaz Kiani
DOI: 10.4018/978-1-6684-4981-3.ch004
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Abstract

The chapter is about the importance of green human resource management practices opted by the chain hotels and the budget hotels of Europe and their role in sustainability of the hospitality sector of Europe. The tourism of any country relies on the hospitality industry where the main issue is the usage of natural resources on large quantity and less awareness of green initiatives and renewable resources. Most of the hotels globally are owned by family businesses, and in most cases, the owners aren't aware of how many natural resources are being consumed, and how, by adoption of the green initiatives, they can reduce the emission of CO2, excess usage of water and electricity, wastage control, and participate in sustainability of their environment. The authors suggest the immediate need of government involvement and their leading role so that these family business hotels can use renewable energy resources and try to get the title of “eco-friendly” or “green.”
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Introduction

Energy and its consumption are critical components of long-term growth, with energy consumption rising by 50% by 2050 compared to today (Shrestha, 2020). Because of the COVID-19 results, the lives of billions of people and their well-being are in jeopardy, and practically every industry has deteriorated and recovered, while other industries are still alive. The hospitality business is the largest, accounting for more than 10.4% of global GDP and employing around 319 million people (Jamshed et al., n.d.). With about 5.45 million hotel rooms, Europe's hospitality sector accounts for 50% of worldwide hotel rooms, but CO2 emissions are just 21%, while the rest of the world accounts for the remaining 50% of hotel rooms, emitting 79 percent of CO2.

the implementation of the national climate and energy plans by 2030 would allow the EU to exceed the proposed climate and renewable energy targets for 2030. However, such progress may still be considered insufficient to achieve GHG emission reduction targets by 2030. Thus, in order to achieve climate neutrality by 2050, renewable power should increase to over 80% by 2050 to meet these commitments, requiring a diversification of theoretical and practical approaches. From construction to providing the services to the customers, only some chain hotels of Europe are taking proper measures for sustainable development. Majority of these hotels are family business hotels and they are consuming more resources as compared to the Global chain hotels because these chain hotels are already working on sustainable development. There were 17 Sustainable Development Goals (SDGs) declared in 2015, according to the United Nations Sustainable Development Vision 2030 (United Nations, 2015). But since the world is going through a new normal after the COVID-19 pandemic, the process of adopting these sustainable development goals is getting slow.

The EU Renewable Energy Directive and the European Green Deal and the European Union aims at an extremely ambitious goal to become climate neutral by 2050. This aim involves a huge investment plan to not only support this initiative, but also to narrow the gap between Member States in order to transform the Union into a modern, resource-efficient, and competitive economy. We support the idea that policies and strategies should be devised to increase the share of renewable energy in each country's overall energy mix, adapted to local specificities of renewable energy resources specific to each country, in order to provide viable solutions to environmental problems and to achieve the goals set out in the Paris Climate Agreement.

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